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The 5 sins of social networking for business
Twitter, Facebook, LinkedIn... the list of social networking tools being utilised for business these days goes on, but it isn't enough to simply start an account and hope for the best - you have to get your strategy right. Kate Carruthers lists five things you should NOT do.
Sourced from her blog: http://katecarruthers.com/blog/
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The Great Escape – how Australian exporters survived and even thrived in the GFC
This year – the year of the global financial crisis (GFC) - was meant to be the year of trade Armageddon. The economy was supposed to decline, the labour market was supposed to fracture and we were meant to see a large rise in unemployment...
Tim Harcourt details what actually happened and why Australian export volumes held up.
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Is "Going East" in your 2010 plans?
One of India’s wealthiest business leaders, Anil Ambani, invests $325 million in Steven Spielberg’s movie studio DreamWorks – something unimaginable just five years ago. In turn, Warren Buffett invests $230 million for a 10% stake in Chinese electric car manufacturer BYD, the same investor who shunned technology investments earlier this decade. It’s obvious the top entrepreneurs and investors understand that India and China are the future of our global economy. Do you?
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3 Essential Elements of a Social Media Arsenal
What are the critical elements of a social media strategy? Kate Carruthers runs through three of the most crucial to get any business started in the online sphere.
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